LUMSA 2021-2022 | Stella Romagnoli

Welcome to the Brand Management & Media Planning course website. Here you'll find all the slides that will be presented in class, some videos and other useful information for the exam.

My name is Stella Romagnoli and I am a communication professional with more than 30 years of experience in large companies. I hope to pass my passion, knowledge and experience in these lessons.

We will see lots of real-life examples and case-studies, and you will have the opportunity to put theory into practice through the group work on a real case.
I truly hope you will enjoy this course. I look forward to meet you, in person or in video.

LESSONS 2021/22

Calendar with topics

Brand Management

October, 19 2021

Brand Management

Kahoot results

Brand Equity & Audit

October, 21 2021

Brand equity & Audit

Interbrand Best Global Brands 2021

Il modello BAV

Kahoot results

Other media

November, 23 2021

Media planning process.

Communication budget

November, 25 2021

Communication budget.

Kahoot results

Presentations in class

November, 30 2021

Presentations of the best works

Exemption test