Brand Management & Media Planning Course a.y. 2021/22

Second Project Work

For the same territorial brand that you have chosen for the Brand Value Proposition you have to:

Prepare a communication plan with an indication of the media you would like to use and why (Paid, Owned & Earned);
Plan a Facebook/Instagram campaign:

Use a Facebook page (yours);
Identify possible goals (1 campaign per objective);
Structure the campaign (at least 2 ad set or more);
For each ad set define a target group (using Facebook capabilities as much as possible);
For each ad set prepare at least 1 ad (choosing among the different formats);
Take screenshots of every step;
Prepare a presentation with ALL the process and the ads previews;

The dead-line (for sending me the presentation by email) is Saturday November, 27 (midnight);
Presentation in class of the best works on Tuesday November, 30

know heach other by excanging emails and organize the online meetings (on the video platform you prefer);
Give yourselves a name as a Branding Angency;
Organize your team work: who does what and define the dead-lines, try to delegate something to each member.
For Italy, an Italian Region and an Italian town of you choice you have to complete the Kapferer Prism model,
Choose among these 3 brands the one for which you have to find out a Brand Value Proposition using the Interbrand model
Prepare a document (PPT, Keynote, Canva Max 20 slides) to present your work;
Write down who did what;
The dead-line (for sending me the presentation by email) is Saturday October, 23 (midnight);
Presentation in class of the best works on Thursday October, 28