EXAMS

BRANDING & DIGITAL REPUTATION | LUMSA 2026-2027

Exams

In this section you'll find all the information regarding the written test and the final exam.


Verification of learning (Exam) - "Non-attending" mode

Non-attending students will have to take a written test with open and closed questions lasting 30 minutes and an oral exam which will have the purpose of evaluating the understanding of the program topics.
The oral exam, consisting of 3-4 open questions on the program, can add a maximum of 3 points, but can also reduce them or define the preparation as inappropriate.
To pass the test and proceed with the oral exam the student must have scored at least 15 points.
Full grade: 30/30 cum laude.

Verification of learning (Exam) - "Attending" mode

Students who participate in at least 70% of the assessment sessions via Kahoot will be considered attending. These quizzes will take place at the end of almost all the lessons to evaluate the understanding of the topics just exposed.
Students who belong to the first half of the final class ranking (by score obtained) will get 1 point to add to the result of the written exam. Other reward points will also be awarded during the course, through participation in Kahoot on topics of particular importance.
Attending students will be organized, at the beginning of the course, in groups and will carry out 1 project work. It will be possible to participate in the "attending" mode even without being enrolled in a group, but it is strongly discouraged.
All attending students will have to take a written test with closed questions lasting 30 minutes. The test is considered passed if the score obtained is at least 15.

The final grade of each student will be determined as follows:
- For those who carry out the group works, the vote will consist of the marks of the project work, which replaces the oral exam, and the final test score + Kahoot points won = {(PW grade) + [(test grade + Kahoot points) / 2)]} / 2
There is also a peer review, which may include penalization or cancellation of the grade of the project work for the student who has not contributed inside the team.
The criteria used for the evaluation of the group works are expressed in a rubric with scores (maximum 31/30) provided at the time of the briefing.
The topics of the project works will be defined during the course.

For the attending student who does NOT carry out group activities, the mark will consist of the final test score + Kahoot points won and the oral. The oral exam, consisting of 3-4 open questions on the program, can add a maximum of 3 points, but can also reduce them or define the preparation as inappropriate.

The project works’ marks and the points obtained through participation in the Kahoot assessments are valid for the entire academic year, regardless of the exam session.
It is not possible to repeat the exercises.
Full grade: 30/30 cum laude.

Sessions 2026-27
DATE TEST ORALS
January 16 2027 8.00 10.00 (following)
January 30 2027 8.00 10.00 (following)
February 13 2027 8.00 10.00 (following)
May 22 2027 8.30 10.00 (following)
June 12 2027 8.30 10.00 (following)
July 3 2027 8.30 9.30 (following)
September 4 2027 8.30 10.00 (following)
September 18 2027 8.30 10.00 (following)
November 6 2027 8.30 10.00 (following)