In yellow the grade that were changed due to the peer review.
Project work briefing
Instructions:
Form a team of 6-8 members;
Give yourselves a name as an Advertising Angency;
Read the briefing and organize your team work: who does what and define the dead-lines, try to delegate something to each member;
Focus your attention on Northern American (USA and Canada) English speaking wealthy italian descendants (this is your target audience). I would say: 25-50 years old;
Define at least 2 buyer personas profiles (a tip: where they live its very important...);
Hypothesize the customer journey and the touchpoints. You need to find the right media to use;
Prepare a media strategy: choose the most appropriate media/channels and prepare a tentative calendar (focus 2024);
Consider Owned media (make a proposal of what owned media to use and how),
Earned media (explaining how you’re going to stimulate UGC)
and Paid Media (explaining what media you should use and why).