LUMSA 2022-2023 | Stella Romagnoli

Welcome to the Brand Management & Media Planning course website. Here you'll find all the slides that were presented in class, some videos and other useful information for the exam.

Here's the link to the Whasapp group of the class

My name is Stella Romagnoli and I am a communication professional with more than 30 years of experience in large companies. I hope to have passed my passion, knowledge and experience in these lessons.

I truly hope you enjoyed this course.

LESSONS 2022/23

Calendar with topics

Brand Identification System

October, 14 2022 part. 1

Naming, logos, identity elements, brand styleguide.

British Airways Brandbook

Paypal Brand Guidelines

Kahoot points

Native Advertising and Meta for Business

November, 4 2022 part 1

Native Advertising: how to plan social media campaigns.

Kahoot points

Google Ads

November, 4 2022 part 2

Google Network, advertising on Youtube and Google Search.

Kahoot points