EXAMS

BRAND MANAGEMENT & MEDIA PLANNING | LUMSA 2022-2023

Exams

In this section you'll find all the information regarding the written test and the final exam.


EXAMS: INSTRUCTION

For attending students (the ones who played Kahoot games and participated in the teamworks) the final grade is calculated as the average of the 30'written test’s mark and the average of the 2 project works’s marks (max 31 points)

For non-attendant students the final grade is the average of the written test’s mark and the oral exams’ mark (3 or 4 questions on the course topics).

The written test is mandatory for everyone.

The written test will be held on the LUMSA eLearning platform

You can sign in using the first part of your lumsastud email:
Brand Management & Media Planning Course, mail @lumsastud, Password: bmmp21

DO IT BEFORE THE EXAM DATE!. Here's the link to the tutorials


Verification of learning (Exam) - "Non-attending" mode

Non-attending students will have to take a written test with open and closed questions lasting 30 minutes and an oral exam which will have the purpose of evaluating the understanding of the program topics.
The oral exam, consisting of 3-4 open questions on the program, can add a maximum of 3 points, but can also reduce them or define the preparation as inappropriate.
To pass the test and proceed with the oral exam the student must have scored at least 15 points.
Full grade: 30/30 cum laude.

Verification of learning (Exam) - "Attending" mode

Students who participate in at least 70% of the assessment sessions via Kahoot will be considered attending. These quizzes will take place at the end of almost all the lessons to evaluate the understanding of the topics just exposed.
Students who belong to the first half of the final class ranking (by score obtained) will get 1 point to add to the result of the written exam. Other reward points will also be awarded during the course, through participation in Kahoot on topics of particular importance.
Attending students will be organized, at the beginning of the course, in groups and will carry out 2 project works. It will be possible to participate in the "attending" mode even without being enrolled in a group, but it is strongly discouraged.
All attending students will have to take a written test with closed questions lasting 30 minutes. The test is considered passed if the score obtained is at least 15.

The final grade of each student will be determined as follows:
- For those who carry out the group works, the vote will consist of the average of the marks of the project works, which replaces the oral exam, and the final test score + Kahoot points won = {[(PW 1 + PW 2) / 2] + [(test grade + Kahoot points) / 2)]} / 2
There is also a peer review, which may include penalization or cancellation of the grade of the project work for the student who has not contributed inside the team.
The criteria used for the evaluation of the group works are expressed in a rubric with scores (maximum 31/30) provided at the time of the briefing.
This table explains in detail how the final grade is calculated. The topics of the project works will be defined during the course.

- For the attending student who does NOT carry out group activities, the mark will consist of the final test score + Kahoot points won and the oral. The oral exam, consisting of 3-4 open questions on the program, can add a maximum of 3 points, but can also reduce them or define the preparation as inappropriate.

The project works’ marks and the points obtained through participation in the Kahoot assessments are valid for the entire academic year, regardless of the exam session.
It is not possible to repeat the exercises.
Full grade: 30/30 cum laude.